ICO Guide to Cinema Marketing

Marketing is central to everything your organisation does, so it’s essential to think carefully about your communications when planning a new project or reviewing your marketing channels.

The ICO (Independent Cinema Office) created this free resource to help cinemas and anyone working in film exhibition think more strategically about their marketing and communications. Throughout, there are tips and advice from a range of experts in the field, all with a wealth of knowledge to share. We’ve included lots of links for further reading as well as a useful resources section at the end. We hope you find it to be a helpful tool for all your future marketing endeavours.