From Glasgow to Wick, via Portsoy and Banchory, this tour offered audiences across Scotland access to alternative Scottish content, and enhanced activity including introductions, Q&As and live music from the film’s composers. Dummy Jim has achieved great success on the festival circuit and continues to reach audiences internationally. The film was nominated for the Tiger Award at Rotterdam and the Michael Powell Award at Edinburgh, but prior to this tour, apart from its screening at Edinburgh International Film Festival in 2013, it had not yet to reached Scottish audiences. Dummy Jim: A Wee Tour was therefore a homecoming.The film weaves fiction, documentary, animation and archive to explore the eccentric adventures of profoundly deaf Scots long-distance cyclist James Duthie who hailed from the close-knit Aberdeenshire fishing community of Cairnbulg and Inverallochy. In 1951, he set out on a lone cycling tour to Morocco. After three months of pedaling, he reached the Arctic Circle. “If you want to make God laugh, tell him your plans.” 12 years in the making, Matt Hulse crafts a multi-layered memorial to a quietly determined maverick and the community that shaped him, with present-day village inhabitants emerging as creative participants. Deaf actor Samuel Dore leads.
Loved it - meeting the director made it very special.
There were 563 admissions across 11 venues. Many of these were small venues in rural parts of Scotland, sales figures were high across the board and 6 of the screenings were a sell out. The tour spanned Glasgow to Wick, via Portsoy and Banchory, and took a specialised film featuring a deaf central character to a wider audience who would otherwise not have had the chance to see it in a communal setting. Indeed, several of these venues do not regularly operate film screenings so this tour provided the local communities with an opportunity to share a communal cinema experience.
Filmmaker Matt Hulse and the composers of the film’s score, The Twelve Hour Foundation, drove 975 miles across Scotland in order to attend every screening and offer an introduction, Q&A and a live music set. In addition, Samuel Dore, the lead deaf actor, took part in a signed Q&A at the opening and closing screenings.
Fantastic to see this kind of event in Huntly! More please.
There was great local interest in the film as it had been shot in Aberdeenshire and featured a huge cast of local people, from school children to pensioners. The tour visited many of the areas where the film was shot and several of these venues had contacted Matt Hulse directly to request a screening.
The tour was timed to coincide with the Tour de France kicking off in Yorkshire in order to pique the interest of cycling enthusiasts. Hot Tin Roof, a PR company based in Edinburgh, was hired to lead a press campaign that resulted in coverage in The Herald, The List and on STV Aberdeen. A dedicated marketing campaign led by Berwick Film and Arts Media Festival made successful use of strategic facebook advertisements, enewsletters, and Dummy Jim’s dedicated website, facebook and twitter accounts.
Berwick Film & Arts Media Festival working with Matt Hulse