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Advice & Experience Advisory Scheme


The Advice & Experience Advisory Scheme provides Hub Members with access to FREE 1-2-1 specialised advice on a range of topics from effective marketing to business planning.

  • Are you struggling to put together a marketing plan for your venue?
  • Do you need advice on attracting new audiences?
  • Want help with selecting films for a specialised season?
  • Need guidance on constructing a working budget for a film project?
If you feel you are lacking in a specific area of expertise we can provide you with the assistance and knowledge you require to help your organisation develop and grow through our A&E Scheme.

A group of sector specialists are available to book for half day 1-2-1 sessions. Sessions can take place on the phone, Skype or face to face and will be followed up by a report covering key next steps for your projects.

If you’re interested in arranging a session with any of our advisers or want to discuss the scheme further please email contact@filmhubscotland.com.

Take a look at the Scotland-based advisors’ biographies and specific key expertise below.

Advisers who are based in other parts of the UK are also available for consultation, if appropriate. You can view information on all UK advisers at www.adviceandexperiencescheme.com (Password: FAN1617).

Scotland-based advisors:

Freelance consultant / Producer, Hippodrome Silent Film Festival
Key Expertise: Marketing/Press, Film festival production, Audience development, Community engagement, Programming, Working with staff and volunteers, Budgets and financial management

Emma’s first foray into cinema exhibition was in 2003 when she set up the award-winning Film on Thursday film society in West Norwood, SE London. At the same time, in her day job, she was Enrolments and Marketing Officer for the Met Film School based at Ealing Studios.

After a successful career in marketing, events and staff management, in both the public and private sectors, she moved to Edinburgh in 2011 to become General Manager of the Cameo Cinema, which she quickly turned to profit through targeted marketing campaigns and tight budgeting.

Since 2012 Emma has been a freelance consultant offering marketing/PR, events and programming expertise. Clients include the Festival Theatre, Edinburgh; Kirkcaldy Film Festival and the Waterfront Cinema, Greenock.

She is currently the freelance Producer of the Hippodrome Silent Film Festival (Scotland’s only festival dedicated to silent cinema and live music), having previously been the Marketing Coordinator (2014-2015) and was a Documentary Submissions Viewer and Hospitality Coordinator at the 2017 Edinburgh International Film Festival. Emma is trying to find time to set up her own documentary screenings in Edinburgh under the name Multistory Film.

Public Engagement Coordinator, Glasgow Film: GFT and Glasgow Film Festivals
Key Expertise: EDI (Equalities, Diversity & Inclusion) strategy, Audience development, Audience engagement and education

An experienced and skilled professional with an artistic portfolio spanning 15 years, Jodie has a breadth of experience working in the cultural arts sector; as educational tutor, creative practitioner, director, performer, project manager and programme facilitator. She studied at the Royal Conservatoire of Scotland, gaining a first class honours degree in Contemporary Theatre Practice.

At present, Jodie is Public Engagement Coordinator for Glasgow Film Theatre focussing on audience development and programming accessible events within Equality and Inclusion frameworks. A key focus is developing best practice engagement strategies for deaf and hard of hearing audiences, autism friendly programming and events with a dementia friendly focus. Jodie was also recently appointed Vice Chair of Toonspeak Young People’s Theatre- a charity arts organisation that provides free, high quality drama and theatre activities for young people aged 11-25 living in Glasgow.

From Nov 2013-June 2015 Jodie was Creative Learning Programmer at the Arches theatre; programming and producing bespoke creative experiences for diverse audiences and participants, building a bespoke creative education programme to enable young people to train in the creative arts and collaborating with disability organisations to provide high quality entertainment events in club settings.

Jodie’s artistic practice also incorporates her experience as a support worker, supporting adults with learning and mental health difficulties. Jodie believes in the strength of a process when engaging with individuals and groups of people to celebrate diversity and create a common dialogue and connection.

Agency specialising in audience information, digital insights & marketing communications
Key Expertise: Monitoring and evaluation, Audience development, Audience engagement and education, Marketing 

Culture Republic is the national audience development agency for Scotland. We specialise in widening engagement, understanding audiences, arts marketing and communications. Our team are specialists who help cultural organisations drive audience growth by providing the intelligence and insights to make effective business decisions.

When you reach out to Culture Republic we will pair you with one of our expert researchers or marketers based on your needs. Together, our team has over half a century of experience to help you solve your audience development challenges.

Culture Republic has worked with small and large arts organisations across Scotland from across a range of artforms. We have a decade’s worth of box office data and vast database of online engagement with arts organisations. We use these to provide an invaluable context to cultural businesses operating across Scotland. To get a flavour of our experience, see a selection of our clients. Read a brief case study on some recent work with Glasgow Film Theatre.


Freelance Arts Producer 
Key Expertise: Bid-writing/fundraising, Income generation, Programming, Working with staff and volunteers, Marketing, Press, Public speaking

Morvern worked at Edinburgh's Filmhouse for a period of six years while studying for an MSc in Cultural Management and Policy from Queen Margaret University. She has gone on to run a variety of film exhibition events across Glasgow and Edinburgh on a freelance basis including Future Shorts, KinoKlub and VHS Trash Fest, and currently works as a freelance arts producer.

She has also been involved in projects such as Scalarama and Scottish Queer International Film Festival in recent years. Her current projects include: Project Officer of Grow Your Own Cinema, which seeks to nurture film exhibition skills and stimulate community cinemas in rural and remote parts of Scotland; Producer at Glasgow Short Film Festival, responsible for larger event production and development; and Director at LeithLate, a primarily visual arts organisation which runs a number of public arts initiatives and large-scale events annually.


Director of Programming, Glasgow Film
Key Expertise: Programming, Audience Development, Audience engagement and education

Glasgow Film is…

Glasgow Film Theatre, a year-round screening programme of the classics of world cinema and contemporary art house films. The GFT’s Learning programme aims to teach and cultivate an understanding of the moving image – in all its diversity.

Glasgow Film Festival which screens the best of international, Hollywood and Scottish cinema and is the fastest growing film event in the UK the 2015 edition saw over 40,000 admissions and a 7% increase in the screen average.

Glasgow Youth Film Festival  presents outstanding international films and popular workshops geared for families, school groups and young people.

Glasgow Short Film Festival  - Scotland's largest showcase of emerging film talent, an annual competitive event bringing together local and international filmmakers with the Glasgow audience. ​

Additionally Allison is a director of CinéFile a distribution company that releases widely different titles ranging from classic thriller, costume drama, youthful escapism, family comedy, to documentary films.

Audience Development Manager, Reel Solutions
Key Expertise: Programming, Audience Development, Audience Engagement and Education 

Jen Skinner loves film and is passionate about the magic of cinema. Having spent 14 years working in the creative sector, most of which has been based in cinemas, she has developed partnerships with a wide range of organisations and venues including the BFI and ICO. She has worked with diverse audiences through programming film festivals, screenings and live events and has worked as an educator in formal and non-formal settings. From lecturing at degree level through to being a creative practitioner in gallery settings. Jen has delivered and devised workshops for students as part of their syllabus and engaged families with gallery and museum collections.

As manager of Hebden Bridge Picture House and as the only full-time member of staff, she experienced just about every element there is to running a cinema. This included programming all films and live events, managing a team of 20 staff, dealing with marketing through to finances, health and safety and building management.

Jen started at the National Media Museum in 2009 as their Film Education Officer where she programmed and produced courses and events for adults, schools and colleges. She worked as part of the festival team on Bradford International Film Festival and Bradford Animation Festival which included programming and producing education events and screening submissions.

Jen recently joined the Reel Solutions team as their audience development manager and is looking forward to new projects and ways of working within the independent cinema sector. She helps to screen great films and foster a further interest in film through a wide range of learning opportunities. Her passion for the shared experience drives her to develop audiences for cinema, now and for the future.


Arts Development Officer (Film and Media) / Director, Hippodrome Silent Film Festival, Falkirk Community Trust
Key Expertise: Bid-writing/fundraising, Programming, Audience development, Audience engagement and education

Alison Strauss has an MA in Film Archiving and British Film and worked at the British Film Institute National Archive for seven years in the Access department identifying and supplying material for UK cinemas, researchers, academics, donors and rights holders. ​

She studied Arts Management at Birkbeck College, University of London and went on to work in Arts Development for four successive local authorities in England and Scotland, specialising in Creative Industries, Voluntary Arts and Film and Media. Alison was one of 8 participants from across the UK selected to take part in the Independent Cinema Office’s inaugural Women’s Leadership Programme (Dec 15 – May 16). ​

She is currently the Arts Development Officer (Film and Media) at Falkirk Community Trust and year-round programmer of the Hippodrome Bo’ness. In this role she established the Hippodrome Festival of Silent Cinema (Scotland’s first and only festival of silent film with live music) of which she is the Director (2011 to present). She was previously a Board member for Art in Healthcare and now sits on the Board of Regional Screen Scotland serving as working group member on Festivals Development.

Available until end of 2017


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