We are delighted to announce that A Fantastic Woman is the next film to receive BFI Film Audience Network New Release Strategy support.
Chilean director Sebastián Lelio follows up his 2013 hit Gloria with this luminous and life-affirming gem about a young transgender woman struggling to live with her own grief - and the prejudice she suffers - after the death of her lover.
When her older lover dies one night, Marina (Daniela Vega in a knockout performance) is left shaken. The aftermath, however, is even worse: instead of being able to mourn, she is treated with suspicion by the police, spoken to like a criminal, and forced to deal with the callous (and violent) reactions of her dead partner's family. Marina is a trans woman and her sexual identity is seen as an abberation, a perversion - so she struggles for the right to be herself - a truly complex, strong, and fantastic woman...
A beautifully compassionate and tender look at the everyday obstacles of trans existence, A Fantastic Woman is a powerful, touching film, winner of the best Foreign Language Film at the 2018 Academy Awards.
With NRS support, A Fantastic Woman will benefit from an expanded national campaign, grassroots marketing activity across the UK and a marketing pack with a host of useful resources to help you promote your screenings. You can also request additional help for marketing or special events from the Hub. More details of the campaign will be released soon but in the meantime you can register your interest and discuss available support for screening A Fantastic Woman by contacting firstname.lastname@example.org.
The New Release Strategy is one of the ways the BFI Film Audience Network supports cinemas to sustain and grow the audience for independent films. We work with distributors to ensure their film campaign extends all over the UK and support exhibitors to reach their target audience. The focus for New Release Strategy titles this year is on young audiences (16-30). As a BFI2022 priority area, and key audience development area for the sector in general, we’re keen to work with exhibitors and explore the ways in which cinemas can successfully get more young people through their doors and enjoying a great range of independent cinema.
How we can support cinemas screening our NRS titles:
–Film supported by a BFI FAN marketing pack containing social media assets, partnership organisations, campaign information etc
–Participating exhibitors eligible for small grants for social media
–Partnerships with key interest groups to promote the film –Special event screenings utilising talent (when available)
–Local press activity and targeted marketing