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Exhibitors' Focus

FILM HUB SCOTLAND EVENT OPPORTUNITY

A day of events aimed at film exhibitors of all types, produced by Film Hub Scotland. Part of Edinburgh International Film Festival’s Industry Programme.


HOW TO BOOK

Tickets are free and booking via Eventbrite is essential – please click on the relevant links below to book each session:


Book your free place for the Screening, Networking lunch & 'Targeting and Building Audiences' session via Eventbrite here.

Book your free place for 'How to show films AND influence people' session via Eventbrite here.

Please note, if you have a Staff or Delegate Pass for EIFF you do not need to book in advance as you will be able to gain entry on the door. If you’re a member of Film Hub Scotland and require a travel and accommodation bursary to attend these events please contact carolyn@filmhubscotland.com for more information.

SCHEDULE OF THE DAY

Screening of Chevalier

11am-1pm
Cinema 2, Filmhouse, 88 Lothian Rd, Edinburgh EH3 9BZ 

An exclusive preview of Athina Rachel Tsangari's Greek comedy which won the Best Film Award at London Film Festival 2015. Chevalier is being supported by the BFI Film Audience Network’s New Release Strategy.

NB: It’s strongly recommended that you attend this screening if you intend to take part in Targeting and Building Audiences with Heather Maitland at 2pm. The practical elements of the training session will be focused on developing strategies to reach audiences using this film as an example.

Networking lunch
1pm-2pm
Henry Irving Suite, Lyceum Theatre, Grindlay Street, Edinburgh EH3 9AX

Targeting and Building Audiences with Heather Maitland
2pm- 4pm
Henry Irving Suite, Lyceum Theatre, Grindlay Street, Edinburgh EH3 9AX

This interactive and practical workshop with leading audience development consultant Heather Maitland will explore the profile for cultural cinema audiences in the UK before helping you to develop a tailored audience development plan based on the New Release Strategy film screened in the morning. You will come away with more confidence in how to effectively target your audiences, adapting this plan to promote any film in your programme. www.heathermaitland.co.uk

NB: It’s strongly recommended that you attend the screening of Chevalier at 11am in order to get the most out of this training session.

Tea, coffee and chat 
4pm-4.30pm
Henry Irving Suite, Lyceum Theatre, Grindlay Street, Edinburgh EH3 9AX

How to show films AND influence people: the value, impact and community benefits of what you do
4.30pm-6pm
Henry Irving Suite, Lyceum Theatre, Grindlay Street, Edinburgh EH3 9AX

Whether you run a cinema, a film club or a festival you will already be well-versed in selling your programme to your audience (and with the help of Heather Maitland’s earlier session, you’ll now be an expert in this area!). But how good are you at selling your venue/organisation and the wider range of positive impacts it has on the local community? This session will share some influencing models, current research and practical examples to help you promote the value of your venue/organisation to audiences, stakeholders, funders and anyone else who you need to get onside.

This session will be led by Sarah Boiling, an independent consultant working in the cultural sector, whose clients include the BFI, Into Film and the ICO. Speakers will include Robert Livingston of Regional Screen Scotland who will discuss how you can make practical use of new research into the impact of local cinemas; and Alison Strauss, Director of the Hippodrome Festival of Silent Cinema, who will explain how she successfully engaged a wide range of stakeholders in the develop of the festival.

Image: Chevalier, directed by Athina Rachel Tsangari

18 June 2016

11.00-18.00

Free

  • Edinburgh
Book now

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