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New Release Strategy Supports The Prince of Nothingwood

We are delighted to announce the next film selected to receive BFI Film Audience Network support via the New Release Strategy.
A joyous portrait of Salim Shaheen, Afghanistan’s most popular actor, director and producer, The Prince of Nothingwood  is a gripping, heartwarming and often funny tale of creativity against all odds.

As a New Release Strategy (NRS) title, the film will benefit from an extended press campaign and additional support designed to make it easier for cinemas reach a younger (age 16-30) audience.

A full Marketing Pack is now available to download here.
The pack contains marketing tips and event ideas, particularly focused on developing audiences aged 16-30. Social media assets are also available for sharing, as are sample posts, outreach email templates and a press pack.

For more information about regional support for special events/activity contact 

The Prince of Nothingwood
Dir: Sonia Kronlund | France/Afghanistan | 2017 | 85 mins 
Released 15 December

"A crowd-pleasing winner... touching and hilarious ★★★★" - Screen Daily
"A testament to the power of films ★★★★" - The Hollywood news

Having made a record 110 films over 30 years, despite no budget and the country’s ongoing war, Salim Shaheen is ‘The Prince Of Nothingwood’, the man behind the movie industry in Afghanistan.

A larger-than-life character, bred on Indian cinema and greeted by adoring fans wherever he goes, Shaheen smuggles his B-movies into town halls to the delight of transfixed audiences. About to embark on his 111th no-budget feature, director Sonia Kronlund joins him and his regular troupe of actors on a filmmaking adventure to the traditional heartland of Afghanistan.

The result is a fascinating behind-the-scenes account of Shaheen’s life and work, the art of filmmaking in a war zone and an entertaining portrait of this larger-than-life, ebullient character who spends his life making his childhood dreams come true.

Available to book theatrically from 15 December (Blu-Ray/one-offs from 22 December). To book contact Michael Wailes at michaelw@vertigofilms.com.

Distributor: Vertigo Releasing
Available: 15 December (theatrical); 22 December (non-theatrical, one-offs etc)

Bookings: michaelw@vertigofilms.com

Download Marketing Pack

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