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Evaluation of New Release Strategy

The BFI Film Audience Network (FAN) New Release Strategy (NRS) aims to inspire and incentivise cinemas to take risks on ‘challenging’ film titles and therefore grow the audience for a broader range of films, which in turn it is hoped will impact on wider sectoral confidence about the audience possibilities for these titles.

The pilot programme ran from March 2016 to March 2017 and consisted of the selection and promotion of five titles to exhibitors along with tailored marketing support. The five titles in the pilot scheme were The Pearl Button, Mustang, Chevalier, Sonita and The Fits.

You can now read an Evaluation Report of the pilot which includes sectoral research, audience research, conclusions and recommendations for the second phase of the programme.

Image: The Fits, director Anna Rose Holmer

1 May 2017

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