ComScore (formally known as Rentrak) are offering BFI Film Audience Network members access to their FREE Branch Area Report.
This useful report shows daily grosses for all films playing at each cinema in your regional area (ComScore use TV regions to segment the UK).
This will give you:
- The chance to benchmark your own cinema’s performance against other local cinemas to see if your ticket sales are out-performing the market as a whole
- Localised insight into how films you aren’t playing have performed
- Suggestions of new titles or genres you could consider booking
- Guidance on how different types of film perform on different days of the week
This report is designed for exhibitors (including cinemas, multi-arts venues and community cinemas) that host regular weekly screenings. It is useful for management, box office, programming and marketing staff.
Each participating cinema will receive the report for the TV region they belong to, every Friday, covering the 7-day playweek just finished. The report will be in PDF format and will show gross revenues (including VAT).
To access this free report cinemas must agree to share their data with all distributors and other exhibitors in their region. All distributors see data for all films. Only exhibitors that share their data can see other cinemas’ data – it’s a reciprocal arrangement. Data for individual cinemas is never shared with anyone outside of distribution and exhibition. All cinemas are welcome to join (or leave) the Branch Area Report sharing group at any time. Interested cinemas should email firstname.lastname@example.org.