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BFI Film Audience Network launches New Release Strategy

The BFI Film Audience Network (FAN) has just launched a new scheme to support some of the best new films from across the globe. This exciting new initiative aims to work with distributors and cinemas/exhibitors to find the right audience for these films.

The first two films to receive FAN support have been announced:
  • The Pearl Button, Patricio Guzmán’s Berlin Film Festival Silver Bear winner, (New Wave, 18 March release).
  • Mustang, Deniz Gamze Ergüven’s Oscar and Golden Globe nominee (Best Foreign Language Film) (Curzon Artificial Eye, 13 May release).
Every film is different so what’s on offer for each one will vary, from events with film talent to Facebook advertising campaigns to educational resources – entirely free of charge for exhibitors.

So, in general, what can Film Hub members and exhibitors expect from a FAN supported film?
  • A bigger marketing and press campaign, raising visibility and targeting specific audiences in every region of the UK.
  • Access to regional preview screenings.
  • A comprehensive marketing pack created by exhibitors for exhibitors, with top-quality, tailored content to take the hard work out of reaching your audiences. It will include: web and social media assets; press templates; key national and regional partners and networks to tap into.
  • Interesting and alternative shareable content for each of the titles.

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The Pearl Button

A film by Patricio Guzmán, Berlin Film Festival Silver Bear winner
Released 18 March by New Wave • Chile • 2015 • 82min • Cert TBC • Subtitled

Watch the trailer. A screener link is available, request via bill@vervepics.com or colin@vervepics.com.

FAN support for The Pearl Button includes:

  • UK tour with pioneering director, Patricio Guzmán, and support for special events.
  • University campus campaign in key cities across UK.
  • Focus on Latin-American and Spanish communities.
  • Word-of-mouth marketing via political, anthropological, artistic and scientific networks and communities.
  • Extended press campaign.

What the critics say:

“Guzmán is hands down the most important director in Chilean cinematic history. The Pearl Button is...another major cinematic accomplishment.” - Kevin B. Lee, Indiewire

“An elegant essay that ties together the horrors of colonialism with those of the Pinochet era and makes great plays of elemental matters in a similar way to Nostalgia for the Light.” - Nick James, Sight & Sound

“...poetically shot gem.” - Peter Yeung, The Telegraph

About the film:

The lyrical documentary from internationally renowned documentary director Patricio Guzmán (Nostalgia for the Light, The Battle of Chile) opens up a rich reflection on landscape, history and culture in Chile. Guzmán takes us on a journey into the water and ocean of Southern Chile. It’s a supernatural landscape full of volcanoes, mountains and glaciers. In it are the voices of the Patagonian Indigenous people and their tragic history, the first English sailors and also those of its political prisoners.

Using both archival images and gorgeous new footage, The Pearl Button (El botón de nácar) weaves together different periods of history and geography in a gripping tale of our modern world.

Contact carolyn@filmhubscotland.com to find out more and how you can get involved.

18 January 2016

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