Friday 23 – Saturday 24 February 2017, Glasgow Film Festival
With the recent snowpocalypse sweeping the country it's hard to believe that it was a little over a week ago that we hosted our Exhibitors' Days as part of Glasgow Film Festival 2018. We hope you all stayed warm and safe in the meantime and, as everyone is beginning to emerge from their burrows, we thought it was a good time to share some key information from those days!
Thanks to all who made either day, special thanks to those who were able to attend both, and thanks to all the brilliant speakers on both days who were kind enough to share their insight and expertise with us.
Highlights and Useful Links – Day 1
FAN Evaluation and Film Hub Scotland Strategy 2018-22
Sambrooke shared the key stats for the first four years of the Film Audience Network (FAN). The recommendations of the BFI’s commissioned evaluation report’s informed the new BFI FAN Strategy for 2017-2022. You can see the BFI announcement .
We then presented Film Hub Scotland’s Strategy for the next four years, including new funding initiatives and avenues of support (see link to presentation on the right-hand side menu).
The key areas FHS will be supporting, in line with the BFI strategy, are: Equality, Diversity and Inclusion, Young People, and Screen Heritage.
Thanks to everyone who asked questions!
We'll be sharing more information about the Open Funds with the whole membership via our regular newsletter later this week.
Building Future Audiences Today
Melissa Gueneau, Broadway Cinema
Melissa discussed how they introduced £4.50 tickets to anyone under the age of 25,
any day, any time and available on any titles from the main film programme. The main outcome was positive with 40% increase for under-25 audiences. Melissa raised issues such as the importance of targeted marketing, and making the place welcoming for younger audiences.
MyFlatpack Case Study
Tiffany Holmes, Film Hub South West
Tiffany the outcomes of an initiative run as part of Flatpack Festival in Birmingham, encouraging young people to vlog about festival events. Her presentation discussed a number of practical tips and suggestions of how to run a similar event, and how she would like to try and make it more inclusive to those who are not already engaged in the media / film festivals.
Practical Steps to Inclusion
Helen Wright, Scottish Queer International Film Festival
Helen shared very practical insights into how to make your venue more inclusive and accessible. Key points discussed were:
Engaging Audiences Through Digital Marketing
Rebecca Thomson, Hot Tap Media / Social Screen
This presentation included tips on ‘getting to know your audiences’, how to segment your audience and the benefits of using social media / mobile campaigns.
Five organisations shared short presentations about what they are doing and how FHS members can also get involved with their activities:
Kirsty shared useful information of how venues can partner up with Into Film to help develop young audiences and to work with schools, colleges and youth groups. From January 2018, there will be an focus on engaging 16-19 year old audiences through joint Into Film/Film Audience Network activities.
Sean, Programme Coordinator at GFF, shared details of the films available as part of the new GFF on Tour programme, which will allow venues to screen from a selection of films screened at Glasgow Film Festival 2018. Films available include Brimstone and Glory, Nae Pasaran (6 venues only), The Prime of Miss Jean Brodie and The Divine Order.
Alison shared some of the fantastic touring work created as part of HippFest over the years and explained how funding for the tours reduces the significant cost of delivering, including subsidising musicians fees, travel and expenses. She also outlined how being part of the tour can mean favourable film license terms for ‘group bookings’, marketing support in the form of posters and flyers as well as press packs and social media activity, programme notes, added value like Q&As or workshops and production support from a sound engineer in venues not geared up for live music.
Every September, cinemas, film clubs and film festivals plus various organisations and individuals who have a passion for movies, have united to celebrate and encourage watching films together under the banner of Scalarama. This annual celebration sees September transform into a month of amazing films, screened in various locations and by all different types of people – from established picture palaces to newbies, completely new to screening films. Sean oversees Scalarama in Scotland and co-ordinates Scalarama activity in Glasgow and encouraged members to be part of the next Scalarama taking place in September 2018.
Anne Massey, VisitScotland
Anne focused on how venues can promote their accessible facilities to disabled audiences to encourage attendance, including:
Highlights and Useful Links – Day 2
Producers Presentations (CCA Cinema)
John Archer - Arcadia
Richard Mowe - The Divine Order
Sonja Henrici - Time Trial
Rebecca Mark Lawson - Irene’s Ghost
Ged Fitzsimmons - A Fantastic Woman
Ged Fitzsimmons - The Islands and the Whales
Elizabeth Benjamin - Brasilia
Felipe Bustos Sierra - Nae Pasaran
Shared Handout available on shared folder: https://www.dropbox.com/s/xmgarxs2is60cvr/Exhibitors%20Days%202018%20Round%20up.docx?dl=0
Listing your venue or event in the Visit Scotland website
Creating an Accessibility Guide for your venue or event
Listing your venue on Euan’s Guide (disable access reviews)